Forrester Research, whose reputation does not need to be proven, has performed a study "Is Europe Ready for the Millennials?". This Millenials generation corresponds to young people who were born between 1980 and 2000. The youngest of them were born with Internet access and at least a PC. Most of European managers who participated to the survey admit that this millenial generation does work differently and has a new approach of collaboration technologies compared to elder generations.
While collaboration technologies (such as webcasts, blogs/wikis and web conference) are hardly experimented by current workforce, millenials do not have any issue using them effectively. They are used to manage several communication channels in parallel, they can perform multi-task and can easily survive in a peer to peer organization while elder generations still require a hierarchy. They master instant messaging while most of CIOs do not trust these tools.
Up to now, collaboration technology was facing a huge resistance as workers are not ready for the "working together" culture. Since it was introduced on the market, groupware technology has struggled and only traditional e-mail has been widely adopted as it corresponds to personal communication rather than true collaboration. Nowadays, everyone recognizes its limit.
We have with this coming "millenials" generation, a unique opportunity to change the way we work, as it becomes less and less relevant to our global economy and environmental concerns.
It would be an error trying to influence these younger generations in coming back to our old organizational model. We should for once accept to be coached by younger workers. It is certainly one of the key elements for a sustainable development of our economy: as a matter of fact, we cannot be considered as a model to follow after having squandered our resources left by our elder generations. If you are not yet convinced, I leave you give thought to this short video. Change the way you consume, innovate and work to leave a future to millenials and our children!